Psychology and behavioural science
Why people do what they do. This is the part of product design that never fits into a framework.
About
Senior software engineer, AI product builder
Hi, I'm Kashish. I build software for a living and think about people for a hobby, which turns out to be the same job.
I'm a senior engineer with nine years in enterprise applications and AI product work. Most of that time has gone into one thing: taking systems that are genuinely complicated and making them feel simple from the outside.
I started in frontend. That's where I picked up the habit of caring how something feels to use, not only whether it works. Later the work widened into AI, product strategy and the business side of building software.
I recently finished an MBA in Operations and Data Science. It confirmed something I already suspected: the engineers who do well next are the ones who understand the product and the people as well as the stack.
Away from the screen, I hail from the mountains, which is probably why I still measure a good day by how quiet it was. I love to travel, and the trips I remember are the ones where the plan ran out somewhere around day two. I run on espresso and a playlist that never ends. I play more games than I admit to in standups. I read psychology to understand why people do what they do, and I watch crime and thrillers mostly to call the twist before the reveal, which I usually get right.
Working in tech came with the obvious occupational hazard: I am a gadget freak. I read spec sheets for things I have no intention of buying, which is the day job pointed at objects instead of systems.
None of that is a personality section. It is where most of my better product instincts have actually come from.
What I do
Concept through execution
I build digital products end to end, from the first sketch to the thing running in production. The background behind that: enterprise applications, frontend architecture, conversational AI and automation.
The part I enjoy most is working with designers, product managers and other engineers on software that stays reliable once real people are using it. Anything else is a prototype wearing a suit.
Beyond engineering
Technology is a big part of my identity, not the whole of it
Outside work I read about psychology, practise mindfulness, travel when I can, and keep chipping away at myself. None of it is a hobby I do to look interesting. It feeds straight back into how I design things, mostly by reminding me that software is for people who are tired, busy and half distracted.
Mindfulness
Attention is the scarcest thing I have, at work and everywhere else. So I practise it on purpose.
Travel
New places reset my defaults. A few of my better product instincts showed up nowhere near a desk.
Personal growth
The same learning habit I apply to the stack, turned on myself. It is slower and less comfortable.
I host Positively Yours
32 episodes about healing, change and the parts of growth nobody posts about. It is the least technical thing I do and probably the most honest. On a break since February 2026, but the whole archive is here.
Listen to the podcast →Build with intention. Keep learning. Leave every product better than you found it.